AI Overviews and GEO: How GeoVize Helps Brands Win the New Search Game
- Gia Vee
- Jul 31
- 2 min read
Search is in the middle of its biggest shift since Google launched. With AI Overviews in Google’s Search Generative Experience (SGE), users see summarized answers before they ever click a link.
For brands, that means classic SEO isn’t enough. You need Generative Engine Optimization (GEO) to claim visibility in this new conversational layer.
At GeoVize, we combine human-first SEO strategy with AI search expertise to help businesses secure citations in AI Overviews and boost engagement across search results.
What is an AI Overview (and why should brands care)?
An AI Overview is Google’s AI-generated snapshot that appears above traditional results, combining information from multiple trusted sources. Earning a spot here can put your brand in front of millions before they click a single link.
These summaries pull concise, well-structured answers from sources Google’s large language model considers credible. That means if your brand isn’t in the overview, you’re losing prime digital real estate to competitors.
What is Generative Engine Optimization (GEO)?
GEO is the evolution of SEO, focused on how large language models choose, quote, and credit sources in AI-driven search results like AI Overviews.
Where SEO chases rankings for blue links, GEO targets the AI conversation layer above them. It’s about optimizing for:
Entities, not just keywords
Question clusters that match real search intent
Citation signals that build trust with AI systems
How do AI Overviews choose sources?
Google’s AI Overview system selects sources based on entity alignment, concise passage scoring, strong E-E-A-T signals, and diversity of perspectives.
Entity Matching – AI looks for recognized brands, products, and concepts that match the query.
Passage Scoring – Direct, clear answers score higher than long, unfocused paragraphs.
Trust Signals – Author bios, citations, and engagement data help content stand out.
Diversity Filter – AI includes niche and expert sources to balance perspectives.
GEO best practices for 2025
To optimize for AI Overviews, create entity-rich, question-driven content and support it with structured data.
At GeoVize, we recommend:
Question-based H2s – Mirror the way users search (“What is an AI Overview?”)
Entity linking – Mention and link to authoritative sources like Google’s documentation
Schema markup – Add Article and FAQ schema for clarity and AI parsing
Original proof points – Stats, quotes, and examples that add uniqueness
Clear CTAs – Guide users to the next step after reading
Why GeoVize leads in AI Overview and GEO strategy
GeoVize blends AI-era expertise with proven SEO to help brands own the answers that matter — in both AI summaries and classic search results.
We audit your site for entity gaps, create AI-optimized content, and track answer citations alongside traditional SEO metrics. This dual focus ensures you’re not only visible in search, but also trusted and quoted by AI-driven systems.
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