How to Create Killer Website Content: 8 Essential Tips That Win Readers, Search Engines, and AI Overviews
- Gia Vee
- Apr 1
- 3 min read
Updated: Aug 11
At GeoVize, we combine Generative Engine Optimization (GEO) with proven SEO strategies to help brands appear in AI Overviews and traditional search results. Great design can draw attention, but your words are what keep visitors engaged and ready to take action. These eight tips will help you win with both people and search algorithms.
Why does clear, concise writing matter in the age of AI-Overviews?
Clear writing improves understanding for both people and AI systems. Start with the most important point, keep sentences short, and avoid unnecessary jargon. Easy-to-read content has a higher chance of appearing in AI Overviews and ranking well in search.
Visitors and AI summaries often skim. Place your key point first, write in short paragraphs, and use a reading level around 10th grade or lower. Remove jargon unless it is necessary for your audience.
How can I make my website navigation effortless?
Good navigation helps visitors find information quickly and allows AI to understand your site layout. Use clear labels, consistent menus, and a search bar for larger sites. This improves both user experience and search indexing.
If someone cannot find information in two clicks, they will likely leave. Use descriptive menu labels like “Pricing,” “Portfolio,” or “Blog.” Keep navigation consistent across all pages and include a search bar for large content collections.
Which keywords should I use and how often?
Choose one primary keyword and several related terms. Place them in headings, introductions, and image alt text. Keep density around 1 to 2 percent and focus on natural, human-friendly writing.
Begin with a main phrase and add 3 to 5 related keywords. Use them in H1 and H2 headings, in the first 100 words, in alt text for images, and in your meta title and description.
What makes a landing page stand out?
A strong landing page has a clear value proposition at the top, trust elements like testimonials, high-quality visuals, and one strong call-to-action button.
Put your core message in the hero section. Support it with a customer review or trust badge, a single impactful image or short video, and a bold call-to-action button.
How do I eliminate trust-killing website errors?
Check for grammar mistakes, broken links, and mobile display issues before publishing. A clean site improves trust and search performance.
Before you publish a page, use grammar and spell-check tools, audit all internal and external links, and test the page on mobile devices to ensure images and buttons display correctly.
Do images and videos really boost engagement?
Images and videos can increase time on site and improve shareability. Use original visuals, short videos, and descriptive alt text to improve both SEO and AI search presence.
Add original photos of your team or products, short explainer clips under 60 seconds, and filenames and alt text that describe the content for better accessibility and search value.
Why should I put faces behind my brand?
Showing your team makes your brand more relatable and trustworthy. People prefer to do business with people they can see.
Add a “Meet the Team” section, include candid office photos, or share quotes from leadership to make your brand feel more human.
Where should I place my call to action (CTA)?
Place your main CTA both above the fold and at the end of your content. Use action-focused text that encourages the next step.
Examples include:
Download a free dosage chart
Book a design consultation
Get my free quote
Quick FAQs for Website Content
Q. How long should a web page be for SEO and AI search?
A. Aim for 800 to 1,500 words of high-value, well-structured content.
Q. What is a good keyword density?
A. About 1 to 2 percent, written naturally.
Q. Should every page include a CTA?
A. Yes. Every page should guide visitors toward one specific action.
Q. Do meta descriptions still matter?
A. Yes. They provide context for search results and AI Overviews.
Next Steps
Strong design can attract visitors, but GeoVize-optimized content keeps them engaged and builds trust. Apply these eight tips to improve your visibility in both AI Overviews and traditional search results.
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